Pemanfaatan Google Maps dan Platform Media Sosial dalam Pengembangan dan Promosi UMKM Desa Nengahan di Era Ekonomi Digital

Abstract

Nengahan Village in Bayat District, Klaten Regency, is home to various Micro, Small, and Medium Enterprises (MSMEs) with the potential to drive local economic growth; however, the use of digital media for promotion remains suboptimal, evidenced by a lack of reviews and information on Google Maps and limited social media engagement by business owners. This community service initiative aims to enhance MSME visibility and competitiveness by optimizing Google Maps listings and leveraging social media platforms for digital promotion. A participatory approach was employed, comprising stages such as observation, interviews, Focus Group Discussions (FGD), planning, mentoring, and the publication of promotional content for four partner MSMEs: Giant Gerabah, Selaras Cake and Bakery, Rain Madu, and Rambak Pakde Pardi. The results indicate that optimizing Google Maps—through the addition of reviews, photos, and business details—improved the completeness of digital profiles, making it easier for consumers to locate businesses and access product information. Meanwhile, publishing promotional content on Instagram and TikTok expanded marketing reach and heightened the business owners' understanding of the importance of digital marketing strategies. This initiative contributes positively to digital-based MSME development and strengthens the competitiveness of local products in the digital economy era.